Richard Baxter

About

I founded and scaled Builtvisible.com into one of the world's most recognized search agency brands, growing it to a 50-person team delivering Digital PR, Technical SEO, Analytics, and Content Development. The agency's success stemmed from our innovative approach to connecting these disciplines into cohesive, results-driven strategies. After exiting via MBO in 2019, I embarked on a deliberate shift to focus on family while pursuing select entrepreneurial ventures.

During that time I co-founded (now exited) the Motorsport resource: Driver61.com and built SIMRACINGCOCKPIT.com, channelling my passion for motorsport into digital ventures. My time away from agency life also allowed me to compete in motorsport, achieving podium finishes in Radical racing, Mazda MX5s, and historic racing in my Lotus Elan 26r.

Building Businesses, Solving Problems, Applying Organic Search

More recently, I served as Non-Executive Director at Overdrive Digital (2023-2024), where I helped the founder transform their paid search and social agency. We focused on stabilising turnover, implementing robust forecasting systems, developing proper agency marketing strategies, and enhancing account management processes. This role exemplified my approach to advisory work: steering outcomes by helping others avoid hard-learned pitfalls while fostering a collaborative, constructive environment.

Today, I operate at the intersection of advisory and hands-on execution. I specialize in building online businesses from scratch and solving early-stage growth challenges for startups and seed round companies. My current portfolio includes clients across recruitment, eCommerce, and the simulation/eSports gaming tech industry.

I'm particularly focused on AI as a productivity tool, working with clients to safely integrate efficiency-driving processes into their operations. My approach combines strategic advisory at board level with practical implementation - whether that's building strategy, technical SEO work, content development, or team coaching.

I thrive on making good ideas happen and solving the foundational challenges that get the flywheel turning. My work spans from detailed technical implementation (HTML/CSS/JS, SEO optimization) to high-level strategic advisory, always with a focus on measurable outcomes and revenue growth.

Outside of work, I maintain an active interest in motorsport, both as an amateur racing driver and sim racing enthusiast. I'm also developing my skills as a gardener, indulging my love of sci-fi, and most importantly, being a dad.